Marketing

What Happens when Amazon Low-balls Prices: A Short Lesson in Economics

What Happens when Amazon Low-balls Prices: A Short Lesson in Economics

Did you know that you can order number of different types of services through Amazon?  It’s officially called “Amazon Home Services” (aka “AHS”) and house cleaning is one of them!  Here’s how it works: Someone searches Amazon (or Amazon displays in their sidebar) for a […]

3 Sneaky Ways We Compete on Price…Even When We Don’t Mean to

3 Sneaky Ways We Compete on Price…Even When We Don’t Mean to

I wrote an article on why we shouldn’t compete on price, and what to compete on instead.  Here let’s explore some sneaky ways we might be doing what we don’t want to do! To recap, if you compete on price (that is, if you present […]

Competing on Things Other Than Price

Competing on Things Other Than Price

There’s a saying: “Don’t compete on price”.  You may have heard it a lot, and still not quite grasp exactly what it means.  If we don’t have a full understanding of what “not competing on price” really means, then we are sure to shoot ourselves […]

What You’re Really Selling

What You’re Really Selling

You may be wondering what exactly I mean by the title of this post….obviously you’re selling cleaning services, right?? Well, no.  Not exactly. When we think about what we are selling, we need to really consider what the client is getting.  Offering cleaning services is the […]