How to Price Your Cleaning Services
Man, this is the big daddy of all posts…people spend YEARS perfecting their pricing models, and it’s a tough thing to really decide. Here are some things for you to consider when pricing your services:
1. Being a professional cleaner is HARD WORK. It’s strenuous on your body to lift, stretch, bend, crawl on your knees, scrub, vacuum, and clean a home or business. It’s not as strenuous as body building, more like a light cardio workout – but an 8-hour cardio workout!
2. Being a professional cleaner requires professional tools. You must invest in high-quality cleaning equipment like microfiber cloths, commercial-grade mops and vacuums, and good-quality cleaners. A typical vacuum is meant to be used once a week for 2 hours, not 3 times a day for 2 hours. You’ll need higher quality equipment, and it will also need to be replaced more often than home models.
3. Being a professional cleaner requires overhead. Even if you’re a solo cleaner who does their paperwork at the kitchen table, you have overhead. Business registration, tax vendors license, liability insurance, workers compensation coverage, self-employment tax, income taxes, banking fees, cell phone, gas for the car, car insurance.
When pricing out your services, it is easiest to price by the hour – at least at first. After you’ve gotten a good system in place and are a speedier cleaner, you can price by the job.
The easiest way to price by the hour is to do a simple worksheet. Click here for an example of what a person just starting out working 30 billable hours a week might expect (you might actually work more hours per week when you take into consideration travel time in between jobs, and running errands for the business which aren’t billable to any client). In the example, you can expect about $1.50 out of every hour you bill for to go towards expenses.
In this other example, a company with much greater costs can expect much less of each dollar billed to clients to be profit.