Recent Posts

Online File Systems

Online File Systems

In any business, there are great ways to set up your electronic files from the beginning that will make your life easier, make the files safer, and easier to access from anywhere.  Also referred to as “cloud computing”, the benefits on line file storage include: […]

Tools, Equipment & Supplies Checklist

Tools, Equipment & Supplies Checklist

One of the first questions people have when thinking about cleaning homes (or businesses) professionally is, “What tools, equipment and supplies do I reallyneed?”  There are probably as many answers are there are cleaners in the world, but I’m going to try to get you […]

What’s in the Workbook?

What’s in the Workbook?

As I finish up the final stages of editing and formatting the workbook, I thought I’d let you in on some of the helpful items within:

CHECKLISTS:

32-33   Cleaning Supplies & Equipment

80-81   Post-Construction Checklist

40-42   Deep Cleaning

76   Post-Construction Supplies & Equipment

36   Maintenance Cleaning

12   Shopping Checklist for Office Supplies

FORMS:

45   Cleaning Feedback Survey Form

78   Post-Construction Price & Labor Estimate

30   General Passwords

28   Social Media

52-53   New Client Intake & Estimation Form

25-26   Website

97-102   New Hire Intake Forms

MARKETING:

73-74   Advanced Marketing: 5 Ideas

54   Initial Marketing

43, 47   Get 10-15 Online Reviews

82   Marketing Tracking

55-56   Get One-Time Cleanings: 5 Ideas

54-55   Intermediate Marketing: 7 Ideas

74-75   Specialize and Narrow Marketing to 8 Specific Industries

TRAINING:

40-42   Deep Cleaning

36   Maintenance Cleaning

37-39   How to Clean: Step-by-Step Instructions

91-94   New Hire 10-Day Training Schedule

80-81   Post-Construction Checklist

77-78   How to Clean: Post-Construction Instructions

WORKSHEETS:

19-20 Business Lincenses

67 Income Statement

71 Cash Flow Statement

48 Online Review Sites

13-14 Defining your Purpose

69-70 Profit & Loss Statement

15 Defining your Values

24 Sales Tax

17 Defining your Willingness

23, 89 Generail Liability

68 Expenses Statement

88 Worker’s Comp Insurance

How to Price Your Cleaning Services

How to Price Your Cleaning Services

Man, this is the big daddy of all posts…people spend YEARS perfecting their pricing models, and it’s a tough thing to really decide.  Here are some things for you to consider when pricing your services: 1. Being a professional cleaner is HARD WORK. It’s strenuous […]

3 Sneaky Ways We Compete on Price…Even When We Don’t Mean to

3 Sneaky Ways We Compete on Price…Even When We Don’t Mean to

I wrote an article on why we shouldn’t compete on price, and what to compete on instead.  Here let’s explore some sneaky ways we might be doing what we don’t want to do! To recap, if you compete on price (that is, if you present […]

Competing on Things Other Than Price

Competing on Things Other Than Price

There’s a saying: “Don’t compete on price”.  You may have heard it a lot, and still not quite grasp exactly what it means.  If we don’t have a full understanding of what “not competing on price” really means, then we are sure to shoot ourselves in the foot.

“Competing on price” is defined as one or more of the following:

  1. Price is the only factor used in decision making for a product or service
  2. Price is considered more important than other factors when choosing a product or service
  3. Few if any other decision-making factors are even mentioned by us

How this looks in a marketing campaign is:

  1. “Get 2 rooms cleaned for $50”
  2. “We offer the lowest cleaning rates in town, and do a pretty good job at it”
  3. “Saving money is all that matters – call us today!”

So what’s wrong with competing on price anyway?  What’s wrong with offering services that are affordable?  Absolutely nothing – it’s when we offer cost savings at the expense of other things are important too that’s the problem.  You might only spend $50 with company A to clean 2 rooms of your house, but they were late showing up, making you late for work, they didn’t do a great job, and you ended up having to reclean it yourself.  You wasted $50, and it cost you a late-show at your own job.  It’s these too-low-to-be-good prices that are really more expensive in the end.

What should you compete on if not price?  Here are 10 things that are better for any company, in any city, in any economy to compete on than price:

  1. QUALITY: we do an excellent job cleaning your home
  2. QUALITY: because our staff is paid a living-wage, they are better able to go above and beyond what’s expected in your home
  3. COMMUNICATION: every specific request for your home is implemented and any question is answered before we begin
  4. COMMUNICATION: email, text, phone calls to the office and your cleaner any time clarity is needed
  5. AVAILABILITY: we have a large enough staff that even most short-notice requests can be met
  6. AVAILABILITY: if necessary, we can clean on the weekend or at night, with a shift-differential
  7. TRUSTWORTHINESS: we leave all properties securely locked and armed as appropriate
  8. TRUSTWORTHINESS: any problem, no matter how small, is communicated immediately to you and the manager
  9. RELIABLE: we arrive within our timeframes each visit, and return when we say we will
  10. RELIABLE: if we say we will do certain tasks for you, rest assured we will do them

The bottom line reason why you never want to compete on price is this: you will forever be justifying your price if you do.  And if you are a professional cleaner, you will have business costs that need covering that non-professionals don’t.  And you can never compete with someone who isn’t playing by the rules.  You don’t want to anyway.

There are some sneaky ways we end up competing on price, even if we don’t mean to.  Read this article to learn more.